Chinese reality TV show
More than 400 million viewers across China tuned in for season two of Chinese reality show Dad, where are we going? featuring 217 minutes of celebrities travelling around New Zealand. Tourism New Zealand and Air New Zealand pitched for the rights to host the production in September, with New Zealand becoming the first international destination to ever feature in the show.
For the full article by tourism New Zealand, please visit http://www.tourismnewzealand.com/tourism-news-and-insights/media-releases/latest-releases/2014/10/new-zealand-achieves-unprecedented-profile-in-chinese-reality-tv-show/