All Black coach Steve Hansen has appeared in a new $500,000-plus advertising campaign for national real estate agency chain Ray White.
Carey Smith, the agency’s chief executive, said Hansen was signed up through till March 2018 and Smith’s own home was used in the photo and video shoot for the series of high-profile advertisements. Photography was by Steve Dykes.
Smith said he offered his house because it was appropriate: “We have a lovely location, we’re very lucky. It was shot at our home because I have a number of events and our recognition team come to our home. We have three boys and it just works.”
The 1896 villa was purchased seven years ago for $5 million, he said.
How much Ray White paid Hansen is not being revealed.
“Our commercial relationship is good for both parties. We can’t disclose that because it’s part of our arrangement. But the campaign runs through till March 2018 and it will probably be in excess of half a million.”
The business and Hansen “share a common commitment to leadership, family values and doing things the right way,” Smith said.
The campaign, headed ‘what do you value?’ highlighted the importance of trust and integrity, Smith said and Hansen was the first brand ambassador for Ray White in New Zealand.
“Ray White has a defined family history built on a culture of tenure together with loyalty. The group continues to have a strong determination around customer satisfaction outcomes and Ray White provides an environment of excellence in our belief with our delivery of service, Smith said.
“There are clear synergies between my association in sport, particularly rugby, that are the same as any team seeking to achieve the highest level,” Hansen said in a written statement from Ray White.
“Ray White shares the same expectations, commitment and confidence and they know it’s about being transparent when you are trying to accomplish the highest levels and also knowing how you are going to get there.”
“Like our team, Ray White continues to build on their reputation; they have a long family history of success, with Ray White being family-owned for 115 years. Family values like integrity, persistence, and determination together with hard graft still underpin what they do today.”
Smith said the campaign was developed by NZME’s Create Me team which developed the full digital and print offering, which had been filmed, developed and will be distributed entirely using the in-house resources of NZME.
NZME also owns and publishes the Herald.
Smith said he wore some makeup: “I wore a normal dusting, like you would for television. I’m surprised it didn’t take longer,” Smith joked.
Larissa Dyke, Ray White marketing executive said Hansen wore makeup.
“He’s got a slight touch of powder,” she said. “That was just to take the shine off him. But apart from that, he’s not touched up. He’s not made up like a magazine editorial.”
Source – The New Zealand Herald